WILD CUP

INSTAGRAM BRANDED CONTENT

Charlie Co loves animals just as much as sports! So we were more than thrilled when our friends at Nat Geo Wild invited us to create an Instagram campaign to help drive awareness for their Wild Cup sweepstakes during the 2018 Soccer World Cup. After researching each World Cup country’s national animal, we compared their traits and asked followers which animal would win in a showdown. In the end, we designed and delivered more than 15 Instagram stories with daily turnarounds as the World Cup played out and the Wild Cup voting information came in. Yes, we all know that France won the World Cup, but we were all secretly rooting for the Saint Bernard to take down the Jaguar over here…because anything can happen in the Wild Cup!