SUPER BOWL LIVE
NETWORK TAKEOVER
To help NFL Network get in the spirit of the Super Bowl, we created a comprehensive graphics package & network takeover look that incorporates Super Bowl LVII’s creative guide while playing off of the inspiring scenery and natural surroundings of the Arizona landscape and culture. Through an in-depth exploration phase, we developed a motion language that echoed the elegance and personality of the world-famous formations of the Arizona desert while providing NFL Media with various elements to utilize throughout the week leading up to Super Bowl LVII.
CLIENT
NFL MEDIA
WHAT WE DID
DESIGN
ANIMATION
SOUND DESIGN
SUPER BOWL LIVE
While the Super Bowl is the most exciting sports event of the year, Super Bowl Live keeps fans up-to-date with the latest stats, team updates, and exclusive interviews as everyone counts down to the big day.
GAMEDAY FLEXIBILITY
Part of the thrill of the Super Bowl is the build-up, the anticipation of seeing which team, which players, will make it to the big game. But for graphics, that means everything has to wait until the last minute to be finalized. Keeping this in mind, we created toolkits for nearly all deliverables to give the in-house team at NFL Network as much flexibility as possible in making up-to-the-minute adjustments.
ORIGINAL DESIGNS
