SPORTS TALK

NETWORK & IDENTITY SYSTEM

Thanks to the success of Thursday Night Football, Amazon Prime is venturing even further into the sports game with Sports Talk. To help brand and drive this new Amazon channel we developed a distinctive design system. 

Using various color systems and animation techniques we created a wide variety of elements that tie the various shows together into one cohesive, sports focused channel. From the most googled athletes of the year, to the most up-to-date stats from the World Cup, Sports Talk covers it all…and (dare we say) looks good doing it.