MY58

NETWORK REBRAND

My58 came to us with the exciting challenge of rebranding their network with a big and bold look. Vibrant colors, large, cropped typeforms, and playful animation techniques work to highlight the syndicated comedy programming that has made them the top network in the local Sacramento area. To allow them constant flexibility to stay fresh and unexpected, we built out several extensive animation toolkits and style guides, carrying the brand through all on-air usages and beyond, from station IDs to bus wraps.