IT'S ALWAYS GAME ON
MARKETING CAMPAIGN
For the Big Ten Plus Promo Campaign, we built everything around one idea: MORE. More teams, more sports, more access—only on Big Ten Plus. We produced a :30 spot that highlighted the platform’s massive library, filling the frame with an ever-expanding field of school logos and game moments to show just how endless the options are. Backed by a hype track that echoed the energy of the college fan experience, we cut together the strongest clips and layered in expansive 3D graphics, turning the Big Ten Plus logo into a symbol of endless access.
CLIENT
BIG TEN NETWORK
WHAT WE DID
TAGLINE DEVELOPMENT
CONCEPTING
COPYWRITING
MOTION DESIGN & ANIMATION
EDITORIAL & FINISHING
PRINT & DIGITAL DESIGN
Beyond the :30 spot, we carried the MORE concept across social, digital, print, and in-arena assets. Expanding on the 3D chips device, we developed modular tookits for all use-cases, with the ability to easily swap colors, imagery, and logos for targeted, school-specific messaging. Whether on a phone scree or in-stadium at a game, every piece reinforced the same idea: It's Always Game On
DESIGN EXPLORATION
