FOOD NETWORK HOLIDAY
PROMOTIONAL TOOLKIT
Oh the weather outside is frightful but the treats inside are delightful!
Christmas came early this year for Charlie Company as we had the pleasure of working with Food Network to develop their holiday promotional package. We created an animation technique that embraced the idea of opening, since the holidays are a time we open our doors, our hearts, gifts, greeting cards, and more. Further, we developed a series of gift tag designs that allowed for an additional layer of holiday cheer through the integration of holiday icons, words, and phrases.
The project wrapped up beautifully after a one day shoot that allowed us to capture an assortment of holiday treats and goodies that spoke to the slate of holiday shows on the network. If anyone is looking for a holiday food truck made out of fondant and peppermints...we’ve got one!
Merry Christmas!
CLIENT
FOOD NETWORK
WHAT WE DID
DESIGN
ANIMATION
LIVE ACTION
Dozens of cookies later...
Once the concept and design was locked in, we got to shoot all of the mouth-watering backplates for our animations to play off of. After a one-day shoot capturing six different table-top settings, we came away with hours of options and a very hungry crew!
STYLEGUIDE
Food Network needed a package which contained modularity and versionability to speak to the large slate of holiday shows. Our animation technique was the perfect device - giving us the ability to change colors, textures and backgrounds easily, while maintaining a strong cohesive brand.
SPOTS
DESIGN EXPLORATION
