BIG BROTHER

REBRAND & PROMO

Since 2000, Big Brother has ruled the summer as the highest-rated show on CBS. When given the opportunity in 2014 to rebrand this iconic competition show, we were unaware at the time that we would become part of the Household. Nine seasons later (including three spinoffs), we have worked closely with the Big Brother team each and every summer to film the houseguests, craft the main title, and design many custom competition logos and graphics. So when the executives were ready to shake things up again, we were locked in! From the logo itself to competition elements and "Front of House" LED walls, we refreshed every element of the graphics package to create a comprehensive brand language that would withstand whatever the next few years have in store.

Additionally, we worked with CBS’s marketing team to create a promo package that would feel cohesive with the new show brand, carrying the summer fun from on-air to social and beyond.

CLIENT

CBS

WHAT WE DID

BRANDING
DESIGN
ANIMATION

BRAND STYLEGUIDE

LOGO EXPLORATION

GO BIG...

...OR GO HOME

With an all-new rebrand also comes an all-new stage, featuring multiple, larger than life, LED walls with endless possibilities. Working closely with the production designer and technical teams, we took full advantage of their new "Front of House" capabilities, developing several different backdrop designs and animations that brought the look and feel of the interior of the house out to the stage.

MAIN TITLE & COMPETITIONS

Since a film shoot with the houseguests was off the table this year, we had to pivot from our planned concepts, and looked to the original Big Brother open as inspiration for this throwback, All-Star cast. Utilizing photos of the houseguests from then and now was a fun way for the fans to remember some of the guests’ most outrageous moments.