ABOUT THE PROJECT
What does it take? Dedication, strength, and the ability to go the distance!
Golf channel challenged us to create an image campaign that would capture the intensity, attitude and grit of the competition and stand out from everything else currently on the network. The concept of distance and journey was the driving force behind the campaign, allowing us to focus on what it takes to become a World Long Drive contender……skill….precision…and a lot of muscle! The one day shoot, with six of the top competitors in the sport, took us from the underground tunnels of Los Angeles to a badass crossfit gym, where the countless hours these athletes spend in preparation for the competition really showed…….Who knew someone could do that many muscle-ups.
From promo material to player interviews, and even one mannequin challenge we were able to capture enough material to keep the campaign going the distance all year long!
How far can you go?
Concept • Copywriting • Live Action • Editorial & Finishing • Design & Animation
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