About the Project

Being invited to take part in what might be the greatest Roast in Comedy Central history was an honor and being able to work directly with one of the greatest pop stars of the decade turned us into Beliebers! Throughout the concept and design process, we were challenged to find the right balance between showcasing his scandalous past while ultimately celebrating his status as one of musics’ biggest pop icons. Our solution? Create an over-the-top music video featuring Bieber himself interacting with some of his more “memorable” moments and coat everything with a luxurious platinum finish. Being able to work with him on set for the day allowed us to create a custom-tailored narrative with choreographed scenes and seamless transitions.

Our Role

Live Action Direction • Design • Animation • VFX • Editorial • Finishing