About the Project

Pac-12 Networks came to us to help visually brand their 2016 football season. Working with the tagline “Time Will Tell” we created a contemporary and energetic campaign inspired by concepts of rhythm and cycles.  We produced and directed the two-day shoot consisting of 24 Pac-12 athletes and 2 actors wearing 12 different uniforms with each performing similar actions.  After gathering hours of footage, our editors and animators crafted the high-intensity spots, all set to a driving drum-corp cadence.  In addition to the anthem spot, we created 12 college-specific spots,  an on-air modular promotional toolkit and print and digital elements.

Our Role

Live Action • Design  • Animation • Editorial • Digital • Print

GRAPHIC PACKAGE MONTAGE

SCHOOL SPECIFIC SPOTS

KEY ART – PRINT & DIGITAL

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SHOOT STILLS

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