About the Project
Pac-12 Networks came to us to help visually brand their 2016 football season. Working with the tagline “Time Will Tell” we created a contemporary and energetic campaign inspired by concepts of rhythm and cycles. We produced and directed the two-day shoot consisting of 24 Pac-12 athletes and 2 actors wearing 12 different uniforms with each performing similar actions. After gathering hours of footage, our editors and animators crafted the high-intensity spots, all set to a driving drum-corp cadence. In addition to the anthem spot, we created 12 college-specific spots, an on-air modular promotional toolkit and print and digital elements.
Live Action • Design • Animation • Editorial • Digital • Print
GRAPHIC PACKAGE MONTAGE
SCHOOL SPECIFIC SPOTS
KEY ART – PRINT & DIGITAL