About the Project
We are honored to be part of the On-The-Fifty golden NFL brand role out for the 2015 season to commemorate the 50th Super Bowl. Our NFL NETWORK special presentation Ident will first air during the opening night of the NFL 2015 Draft and continue to air all season long. Working closely with our friends at NFL Network we set out to create an animation that revealed the beauty and detail of the new golden material and treatment. We focused heavily on lighting, materials and rendering, along with close attention to detail to custom model enhancements. Through the use of dramatic camera angles with slow sweeping movement we were able to capture the grand scale and significance of the golden logo.
Design • Animation • Rendering