About the Project

Ever heard of Barrow, Alaska? Neither had we. Turns out it is the home of North America’s most remote high school football team and the center of NFL Network’s new cinematic docu-series Football Town. Working closely with NFL Network in the early stages of development, we helped craft the show’s identity complete with show logo and in-show graphics. Not stopping there, we wanted to give a taste for just how dedicated these students are to the game, so we created a series of playful animated factoids to get viewers engaged in the show.

Our Role

Design • Branding • Animation • Copywriting • Editorial