About the Project
With the great success of their first national TV spot, the amazing team at Mechanix Wear came back to us to help concept and produce their next :30 spot, featuring their new line of genuine leather work gloves. From sun up ’til sun down, our concept was to show that Mechanix Wear leather work gloves outlast the day, no matter what the job. Striving for authenticity and to capture the true scale of a professional job site, we sought out an active construction project where we could utilize the location as well as the actual workers. After directing and producing the 14-hour shoot, we had loads of great footage for our editors and animators to craft a spot that showcased the rugged durability of the Mechanix Wear brand.
Live Action Production & Direction • Editorial • Copywriting • VFX • Finishing
Behind the Scenes