About the Project

Charlie Co hits a “hole in one” with the Grand Slam Experience campaign for DIRECTV! You can follow six of your favorite athletes all on one screen, plus access scorecards, leaderboards, highlights and more. Since no other provider gets you closer to the green our concept was to create the seemless transition right from the opening drive straight to your living room. We directed the upfront talent and living room scene on a blue screen which enabled us to update the spot over the course of the year with each new course.

Our Role

Live Action • Editorial • Visual Effects • Design