About the Project
Charlie Company was awarded the job of creating an on-air campaign for DIRECTV’s Everywhere” Application. Key factor: Showcasing the ability to watch DIRECTV programming anytime and anywhere on your computer, tablet or smart phone. The 2nd Screen was the focus and we solved the solution by providing a dynamic, free flowing device.
The campaign being linear in design was easily customizable from Top to Bottom and have every single image or logo be swapped out as additional programming is made available with the App.
Design • Animation