About the Project
DirecTV tapped Charlie Co once again, this time to strategize and refresh Audience. We set out to capture the voice and energy of it’s new tag – NEVER ORDINARY while maintaining the cinematic quality that this premium network has become known for. By developing a transitionary device that allowed for easy integration of show content, always resolving into the AUDIENCE logo, created a toolkit with extreme flexibility and strong brand consistency. This technique also keeps the show talent front and center and the IDs fresh.
Strategy • Design • Animation